Golf businesses have a considerable advantage in marketing. Golf is a leisure activity. People are crazy about the game. Golfers use social media everywhere; waiting at the doctor’s office, in line at the grocery store, at work, at the movies, literally everywhere!
Ask a non-golfer what they think about golf. They’re likely to say, “It’s a boring game for old white guys.” Or something similar. For those of us who live in the industry, it’s easy to lose sight of how the general public portrays golf.
That’s the most significant opportunity for all golf facilities.