Paul Bonenfant

Paul Bonenfant has been a proud PGA of Canada member since 2003. Out of the gate, he quickly developed an affinity for teaching the game of golf. This was a bit of foreshadowing when his focus switched to becoming a golf business consultant. Paul uses marketing as his primary tool to help golf industry businesses achieve their new highs. With experience in private, public, resort, academy, and indoor golf facilities in Canada and the USA, he has insights on how to grow your business responsibly.

Six Reasons Your Golf Course Needs Branding

Ask a non-golfer what they think about golf. They’re likely to say, “It’s a boring game for old white guys.” Or something similar. For those of us who live in the industry, it’s easy to lose sight of how the general public portrays golf.
That’s the most significant opportunity for all golf facilities.